Alexa is an Amazon owned company that is famous for its public traffic ranking service via its alexa.com website. Website promotion guides often make a big deal about how to improve your Alexa ranking because a top position is often associated with high profits. As a new webmaster, y. Mulberry Bags ou must understand a few very important points about Alexa’s service. This article will explain what the data collected by Alexa mean and then describe why you should care or not.There are three numbers tha. t Alexa reports, reach, page views and overall rank. Reach refers to the percentage of all web users that visited your site. Alexa reports this number as “reach per million users.” For example if Alexa reports a reach of one, it means that on average out of one million web surfers. Mulberry Alexa Replica one visits your site. Page views simply measures the average number of pages a surfer examines when at your website. Those sites with a lot of content and targeted visitors tend to generate a lar. ger number of page views. The overall Alexa rank is a com
bination of the reach and page views numbers such that the larger both of them are the lower the site’s rank will be; for Alexa, a smaller rank indicates a more important website. Alexa reports these numbers for ea. www.mulberrysbags-outlet.com ch day, one week and three month averages and the overall change over a three month period. So, how does Alexa gather these .data?On a daily basis, Alexa collects statistics about the number of visitors and page views for every website on the Internet. Actually, it does not have data for all the sites. You see, data collection happens via web surfers that have downloaded and installed the Alexa toolbar fo.r their Internet Explorer browser. When one of these users visits and explores a site, the toolbar sends this information to Alexa’s servers. What this means for webmasters is that only those sites visited by users that have decided to install the toolbar will actually have data col.lected for them. In addition, since only a rather small subset of all possible Web surfers actually uses the toolbar, th
ranking is a statistical average that is not necessarily a true indication of the quality and number of a site’s readers. In fact, the number is really .inaccurate for sites with a small number of visitors and Alexa admits that this is true for those sites not in the top 100,000.To make matters worse, the toolbar is only available for Internet Explorer. Of course, IE is the browser used by the majority of Internet users with data sh.owing that it is used by about 83% of them (onestat.com). This is not a problem unless your audience is more likely to be in the other 17% of surfers, i.e., those that prefer to use Firefox, Safari, Opera or another alternative browser. For example, slashdot.org is a technology news site with an audience that is known to be very anti-Microsoft; Slashdot’s motto is “News for nerds. Stuff that matters.” One expects that most of its users would use any browser other than IE and in fact it was recently posted that an estimated 65% of Slashdot’s readers use a browser other than IE. As o
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